SCRC Partners with adidas and World Rugby Shop

October 27, 2011 - Today the Southeastern Collegiate Rugby Conference (SCRC) announced a partnership with Adidas and World Rugby Shop to sponsor the new collegiate rugby conference. According to the partnership agreement Adidas will be the official brand of the SCRC and World Rugby Shop will be the Official Store of the SCRC.

"Adidas Rugby is very excited to be partnering up with the SCRC and its member teams,” said Adrian Brooks of Adidas Rugby. “We look forward to a long term partnership that advances the game of rugby here in the United States.”

Both Adidas and World Rugby Shop will provide products for the league events and teams. SCRC teams will be among the first rugby teams in the country to sport Adidas’ new line of “mi Team” rugby kit, available exclusively in the United States through World Rugby Shop.

“In 2011-2012 we will introduce new and exciting rugby products into the market that will benefit all serious players – from custom uniform kits (mi Team Rugby) that allow players to perform at the highest level, to the lightest rugby shoes (F50 AdiZero RS7) in the game,” Brooks said. “We expect the SCRC players and coaches to benefit from these product innovations and hopefully see a distinct advantage over their competitors during the upcoming season.”

James Farrar, SCRC commissioner, said of the partnership, “These are exciting times for college rugby in America, and we at the Southeastern Collegiate Rugby Conference are proud to have both Adidas and World Rugby Shop as strategic partners moving forward. Both companies are proven leaders in their industries, and are clearly committed to growing the sport of rugby not only in the Southeast, but across the globe. Adidas and World Rugby Shop are highly recognizable brands with which to associate our name, and we look forward to working with both for many years to come.”

Bernard Frei, CEO, World Rugby Shop, stated, “We have partnered with the Southeastern Collegiate Rugby Conference not only because of our geographical connections, but because of the vision and potential of the league. Using established conference structures and rivalries is the future of the college rugby game in the U.S. and the SCRC will tap into a rich tradition of Southern rivalries at the major Southeastern Universities. We are delighted to be working with a league and group of teams that are so highly motivated to move our great game forward and improve the image of rugby in their community. This partnership will help not only establish the SCRC as a legitimate force on the college scene, but also allow World Rugby Shop to grow with this league and better serve the college market and ultimately the sport of rugby.”

The SCRC is a USA Rugby Men's Collegiate Division I rugby conference featuring teams from the universities in the Southeastern Conference. The league members include teams from the University of Alabama, University of Arkansas, Auburn University, University of Florida, University of Georgia, University of Kentucky, Louisiana State University, University of Mississippi, Mississippi State University, University of South Carolina, University of Tennessee and Vanderbilt University.